About
For my degree submission, I worked on ‘duolinGO’ which is my response to a competition brief for encouraging primary students and their parents to download and stay motivated with Duolingo math. To encourage daily maths lessons and give parents more control over their child’s learning habits, Duolingo has partnered with Pokémon Go. This collaboration has created an immersive, interactive, and gamified learning experience through Augmented Reality. DuolinGO attempts to reduce the fear and anxiety often associated with maths by creating an active and other-worldly learning experience that encourages engagement with the environment to hunt and find the answers to maths questions.
Oblivion is an alcoholic rum inspired by the bewildering phenomenon of the Bermuda Triangle, designed for submitting to Hatch. Oblivion emulates the dark mystery of this location to create a captivating and immersive drinking experience. Oblivion is built around a cryptic brand story designed to parallel intrigue, suspense, and mystery, which the location itself conveys.
An additional element to Oblivion rum is the mystery mixers. These bottles are randomly sold mixer flavours given in a bottle with a disconnected cup of rum, all packaged together. The idea is to swap and share the mixers with friends, therefore, encouraging social interaction and conversation, and contributing to an exciting and enjoyable drinking experience.
D&AD New Blood 2022/2023 Submission- duolinGO
This shows the idea behind duolinGO and explains the process in stages. The parent can choose to monitor and restrict access to certain applications on their child’s phone until a lesson has been completed. This gives the parent more control over their child’s learning habits and the child an incentive to complete their lessons. The more lessons completed successfully; the more time will be earned and collected. After the child has received enough time, they can choose to complete a lesson in duolinGO. As the child completes levels, character cards will be rewarded digitally, and the characters collected will be unlocked and explored as an interactive character in the duolinGO augmented reality experience.
Hatch 2022/2023 Submission- OBLIVION Rum
