Marketing
We work in partnership with staff and students to raise the University's profile and engage a wide range of audiences across the markets in which we operate
On this page
These audiences include prospective undergraduate and postgraduate students and those who influence them, as well as the global academic community, funding councils, policy makers and business.
We support the University by:
- raising the University's profile to support and develop its core areas of business (learning and teaching, research, wider impact, internationalisation and employability, enterprise and entrepreneurship)
- carrying out marketing activity to support the University’s student recruitment objectives, including marketing campaigns, production of all recruitment materials, institutional advertising and communications with enquirers, applicants and agents
- providing strategic marketing advice, guidance and support for academic Schools to help achieve their agreed contributions to meeting the University’s objectives and to inform their planning. This includes delivering School marketing plans, agreed annually with each School
- managing the University's brand and brand positioning, including producing a toolkit for staff use. The brand of the University includes our core values, our visual identity and how we communicate with internal and external audiences
- establishing key corporate messages and target audiences
- devising and implementing marketing and communications campaigns to communicate specific messages to target audiences
- market intelligence gathering and market research, including input into new programme proposals
