Teaching and assessment for Industrial Engineering and Digital Marketing (part time) MSc

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

The module provides an understanding of how an organisation implements marketing strategy and pinpoints the principles of analysis, planning, and implementation for strategic marketing activities.

It will give you the tools and skills required to analyse marketing problems and make informed decisions that can enhance an organisation’s competitive advantage.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts.