Teaching and assessment for International Business and Marketing MSc

You will learn to build upon your existing marketing skills and work in groups to solve real examples, this module allows you, by using simulations, to understand the outcomes of your marketing solutions and then adapt them to try again to get better results.

For any aspiring global business leader, understanding international business strategy is essential, this module will help develop your skills in assessing strategic decisions made by international firms, and by using the analytical tools used by successful managers worldwide.

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

You will use your knowledge and understanding of research and analytical skills, to study a topic relevant to your chosen programme of study e.g., international business, management, marketing, HR, economics, finance, accounting, Islamic finance. You will choose either a Pagoda internship, a consultancy project, or a literature-based search. 

Businesses that operate over many countries form a large part of our global economy. This module will introduce you to their structure, strategies and the impact they have on society.

Examine the macro and micro factors that affect and condition the development of an international marketing strategy. This module is designed to equip you with the necessary skills to make ethically and socially responsible marketing decisions in a global context. 

Students will develop their academic English while working with material from their core business modules.

This is an English support module for international business students.

This module introduces students to a variety of statistical methods useful for decision-making. It gives students the quantitative skills to use data to make informed business decisions.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts. 

Learn a range of techniques to collect information to help organisations make informed marketing decisions. You will concentrate on the design of market research projects, how market research data is collected, and the implications this can have for analysis. 

The module equips you with the key skills required for the strategic management of brands. The module introduces you to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands.