Teaching and assessment for International Marketing and Finance MSc

You will learn to build upon your existing marketing skills and work in groups to solve real examples, this module allows you, by using simulations, to understand the outcomes of your marketing solutions and then adapt them to try again to get better results.

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

This module introduces students to a variety of statistical methods useful for decision-making. It gives students the quantitative skills to use data to make informed business decisions.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts. 

Based on topical issues in your course, you will apply theory and knowledge from the taught modules to a new situation. You will evaluate literature to reflect on an internship, answer a problem provided by a local firm, or explore a topic provided by the module leader.

Examine the macro and micro factors that affect and condition the development of an international marketing strategy. This module is designed to equip you with the necessary skills to make ethically and socially responsible marketing decisions in a global context. 

Students will develop their academic English while working with material from their core business modules.

This is an English support module for international business students.

You will be introduced to key finance principles that govern the behaviour of financial agents and global financial markets.

Built on the framework of modern finance theory, the module is ideal for students seeking a foundational understanding of finance in preparation for studying more specialised financial topics.

This module will increase your awareness of the global environment, how managers operate and manage the risks involved across business. You will learn how to make sound financing and investment decisions throughout your career.

You will combine the theory of forecasting with practical experience of using software used by researchers, data analysts, and statisticians for conducting data-driven tasks and analyses. This will allow you to help find potential solutions to different kinds of business and financial problems.