About
The Brand Opus: Hatch brief challenged us to make our own Cider brand in order to create a new fun and interesting identity for cider. My brand showcases these values through the Magpie. Magpies are mischievous and social birds, they are often seen as symbols of luck (good or bad). This became immortalised in the famous poem, “One for sorrow, Two for Joy…” proving that Magpies are always best in pairs.
Much like my cider brand!
So share a can with a friend to bring them some joy and always be cheeky!
Into the Labyrinth is a response to the ISTD Brief – ‘The Line’, the publication explores the introspective and reflective nature of walking a labyrinth by analysing Pan’s Labyrinth (2006, Guillermo del Toro) and Ofelia’s heroes’ journey.
Lines are the key to all forms of navigation, from contour lines, constellations, and roads, lines are how we follow and map our journeys. These lines can be complex or simple, or sometimes both, like the labyrinth. Looking down from above the labyrinth looks like a twisted maze meant to confuse you but in reality, it’s simply one single line, one path to follow, one journey to complete.
This publication descends into Pan’s Labyrinth and how the Heroes journey mimics the mental journey real life labyrinth walkers are meant to make
Hatch: Magpies
These are the 3 main flavours of the Magpies cider brand.
Magpies Special Edition flavour for Valentines.
ISTD: Into the Labyrinth
