Joshua Harris

"What do you do to create a more balanced and happier existence?" was the pull for my ISTD "Joybringer" brief asking to create a typographic tour-de-force that explores a subject that brings us enjoyment. As a dedicated board gaming enthusiast, I took this chance to celebrate a the growing hobby through an interesting connection towards styles of love. Comparing and contrasting the ways in which people love, have relationships, and show enjoyment and happiness, "Ludaimonia" is a celebration of the love and play- all packaged neatly within a box.

Another project I completed for the degree was a re-imagination of what Cider could be as sparked by Brand Opus' "Hatch" competition. Seeking to redefine the identity and language around Cider, "Abstract" is my response to the brief that proudly takes Cider into a style different to other popular alcohols. A blend between sophistication and fun, relaxing and sociable, energetic and clean, Abstract Cider's Element Collection is a shortlisted vision into the new age of Cider for all to celebrate.