Sophie O'Mullan

Tilt Cider:

Tilt Cider might make you feel tipsier than you already are, making you question is that bottle really tilted? Tilt Cider is a response to the Brand Opus Hatch brief. The brief was to make cider the drink you must be seen with as it often feels predictable and traditional. TILT positions itself as the premium alternative, offering a sophisticated and versatile choice for celebrations that target the 25-40 year old demographic. The brand is inspired by the tilt of the Earth where the bottles embody the very spirit of the solstices. The tilt of the bottles mirror the earth’s tilt, leaning toward the sun in summer and shifting away in the winter.

Tilt draws inspiration from the ancient “Sun Dagger” solstice marker. In ancient times, this celestial timekeeper would project a dagger shaped beam of light onto a spiral petroglyph, precisely marking the solstices. Two daggers of light framing the spiral meant it was winter and one dagger of light in the centre of the spiral meant it was summer.

Tempo:

Tempo is a response to the ISTD brief Joybringer, delving into the many benefits of integrating music into one’s daily routine. Tempo’s format is based on the size of a 12-inch record sleeve and is divided into two distinct sections, side A and side B which follows the chronology of one’s daily routine from morning until night. This encourages readers to flip the document like a vinyl and can be stored with your existing records.