Teaching and assessment for Business Economics with Marketing - 3.5 years BSc (Hons)
Teaching
Teaching is through a combination of:
- lectures
- tutorials
- workshops
- statistics sessions
We also offer an annual series of industry guest lectures which you are encouraged to attend.
Assessment
Assessments can be in the form of:
- essays
- problem-based exercises
- case studies
- presentations
- group projects
- exams
All of these will provide the basis for your final grade.
Core Modules
These modules are an essential part of your course.
Fundamentals of Marketing introduces core concepts of product, price, promotion, and distribution. Study market research, consumer behaviour, and branding strategies. You will create compelling marketing campaigns, target audiences, and adapt in dynamic markets. These skills will help you to drive business growth and connect products with customer needs.
Learn how humans have shaped the economic world from our origins through to Industrialisation and now how technology is used.
Exchange, trade and internationalisation have all influenced how our lives and economic markets operate. By understanding the past of economics you will better understand the complexities of modern day economics.
Optional Modules
You need to choose one or more of these modules as part of your course.
This module will examine accounting for cash and non-cash transactions and the wider accountability issues.
You will practise these techniques by preparing the financial statements of a sole trader and a partnership. The module concludes by considering a business entity that needs complete accounting records.
This module looks at organisations and their internal and external environments. You will be introduced to management and marketing, corporate governance and ethics, and human resources.
The financial environment will be covered including finance strategies and sources of finance, financial analysis, and personal finance.
This module explains how an organisation uses, develops and implements information technology and systems. It focuses on the impact of technology on the accounting function and profession.
Learn about current Economic and Business issues from a global perspective. Theories of economics will be applied to modern problems with global impact. You will have the chance to put models into practise understanding how Economics can help both understand and improve the world we live in.
Gain an introduction to the two main areas of business accounting:
- Financial Accounting - preparation of information for external stakeholders
- Management Accounting - preparation of information for use within the business
This will help your understanding of accounting in a business context regardless of your degree.
This project module is designed to be an exciting and engaging introduction to problem solving and critical thinking.
It is perfect for students who are interested in learning about the processes involved in undertaking engineering projects while working in small, multi-disciplinary teams under minimum supervision.
This module provides an overview of core topics related to the physical environment. This will cover these topics in both theory and practice.
It examines processes operating within the lithosphere and hydrosphere. There will be a particular focus on geology and geomorphology.
The latter part of the module addresses environmental physics and key forms of energy.
This module provides an overview of key processes that drive life on Earth. This will cover concepts such as:
- the atmosphere and climate processes
- the influence of oceans
- the diversity and functioning of the biosphere
Revolutions is a key concept in modern political and intellectual history. But why do we refer to particular political event as 'revolutions'? How does the label 'revolution' affect how political ideologists and historians have interpreted the significance, the causes and consequences of highly complex and turbulent events in modern history.
This module studies the exchange of goods, people, and ideas that tied together Europe, Africa, and the Americas.
It explores the origins of globalization and provides a comparative understanding of the development of European empires in Africa and the Americas.
This module introduces you to statistics and probability. Statistics is the science of collecting, analysing, and interpreting data, and is used to draw conclusions from data. Probability is the study of chance and randomness which can be used to predict the likelihood of an event occurring.
In this module, you will gain knowledge of the key principles related to energy, work, power generation, and refrigeration.
You will be provided with a grounding in concepts such as temperature and pressure in the energy analysis framework, enabling you to establish the most efficient engineering design strategy.
You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.
You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).
You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional life.
You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.
Develop basic linguistic knowledge, cultural awareness, and transferable communication skills. These will be of use to you in your personal and professional life.
You will work within the level of A1 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of A2
You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional lives.
You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.
This module helps you develop the practical skills needed as a physics student and future professional physicist. It also provides an insight into cutting-edge research problems and the industrial value of physics. It explores the definition of physics itself, and what makes science distinct from opinion.
This module introduces the nature of light as both waves and particles, which form the foundations of quantum mechanics and special relativity.
This module introduces philosophy through the works of Plato. It addresses the question: 'What does it mean to live a good life?' through reading, understanding, and critically discussing Plato's dialogues and a range of later philosophical approaches to ethics.
This is a dynamic course on modern philosophy that explores the realms of thought and reality. It uncovers the minds that shape today's philosophical discussions, as it dives into the rich tapestry of contemporary philosophy.
This module is the introduction to studying politics taken in the first semester of first year. In it, we consider the key themes and concepts in politics in the context of contemporary Britain.
You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.
You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).
You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skills areas.
Develop basic linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A1 of the Common European Framework of Reference for Languages in all skills areas and selected skill areas of A2
You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional lives. You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.
Psychology is the study of the mind and behaviour. This module provides a broad overview of the diversity of core topics that make up psychological science.
You will learn about key theoretical concepts in psychology, and explore the methods used by psychologists to understand the mind.
Psychology is the study of the mind, brain, and behaviour. The module cover core topics in social Psychology and cognitive Psychology with more depth.
You will also learn of the statistical methods used to test psychological questions.
Core Modules
These modules are an essential part of your course.
This module covers the micro aspects of the economy by focusing on the basic theories of consumer and firm behaviour under various settings.
You will learn about the conditions in which markets will or will not produce desirable outcomes and the role of government in improving the operation of markets.
Be introduced to basic mathematic concepts for economic related programmes. It covers the essential mathematical tools such as calculus and matrix algebra. It is introductory in nature, starting from the absolute basics and works up.
Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.
Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.
In-person customer experiences are now no longer separate from the digital world, with online reviews, social media tags, online ordering and delivery tracking. You will be encouraged to develop your own ideas of how these two worlds can combine to give the best possible level of service.
Optional Modules
You need to choose one or more of these modules as part of your course.
For undergraduate students seeking to gain a better understanding of career planning process.
Ideal for anyone who wants to get started with choosing a career path or make plans towards their future. Suitable for students who need the flexibility of online learning.
This module will provide work experience alongside university study to further enhance employability and help you plan for your future.
It will suit students who can bring a professional attitude to their internship and are keen to take practical steps towards developing transferable skills for their future.
The module focuses on the theoretical framework and regulatory background of financial reporting and the accounting treatment of particular transactions.
You will also prepare and analyse single-entity financial statements.
You will learn how real life organisational examples, both classical and contemporary theories, developing a range of practical and analytical skills.
This will allow you to better understand the behaviour of employees in the workplace, which will help regardless of your chosen career path.
This module is designed for students who wish to understand the nature and extent of inequality, the issues it creates on both a local and global level and possible solutions.
As mobile, social, cloud, and big data come together we see the emergence of digital business strategy. Acquire the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.
This module considers various aspects of Company Law, the Law of Partnership, Delict, Contract, and some Employment Laws.
It also examines different forms of commercial relationships/transactions and their common legal problems. Specifically, you are required to understand how to formulate solutions to these legal challenges.
An introduction to the decisions made by a financial manager, such as investment decisions, risk analysis, working capital management based on financial data and using spreadsheet packages such as Excel.
Civil engineering involves the use of water and other fluids. You will explore the basic principles and discover the various applications of fluids and their mechanics.
You will gain an understanding of how liquids and gases behave, the forces that shape their movement, and how they interact with other objects.
Civil Engineers always need to work on, in, under or around the ground. In many engineering projects, the ground is a controlling factor.
In this module you will discover how "geomaterials", i.e. soil and rock, behave when we engineer them.
In the rapidly evolving technological landscape, this module offers a gateway into understanding the fundamental principles of analogue and digital electronics. This course is not just about learning theories, but rather about comprehending the building blocks of the modern world.
The module focuses on three main themes: (1) geological resources; (2) soil science; and (3) satellite remote sensing.
This allows you to examine deep time to modern processes, to understand the Earth as a system, to examine resource use and extraction, and how we monitor Earth systems.
This module develops core knowledge and skills for Environmental Science. There is a focus on three main themes:
- environmental chemistry
- ecology and population biology
- renewable energy
Discrete mathematics involves the study of structures that are either finite or have a form like the set of whole numbers.
This module introduces several areas of discrete mathematics. including difference equations, game theory, and combinatorics.
Industry engineers use modern engineering software, you will learn to use Computer Aided Design (CAD) and microcontrollers in IT labs.
Using CAD software to design products and manufacturing systems and develop your design skills by creating 3D models with SolidWorks. Learn how to make engineering drawings for manufacturing with AutoCAD.
You will learn about the key principles related to energy, work, power generation, and refrigeration.
You will learn concepts such as mass, and energy and work in the energy analysis framework. This will enable you to establish the most efficient engineering design strategy.
Mechanical and biomedical engineering involves designing and analysing machines and machine parts.
This module will introduce you to these essential core skills, which are needed when designing manufacturing technologies, cars, airplanes, wind turbines, and medical devices.
Develop linguistic knowledge, cultural awareness, and transferable communication skills. These will be of use to you in your personal and professional life.
You will work within level A2 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of B1.
Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills. These will be of use in your personal and professional lives.
You will work within levels B1 (all skill areas) and most skill and topic areas of B2 of the Common European Framework of Reference for Languages (CEFR)
Electromagnetism and light describes the physics of electric and magnetic fields and how they they are connected. This module explores electricity, electromagnetism, and light to provide you with an understanding of the physics underpinning most technology.
The microscopic and sub-atomic world is described by quantum mechanics, and nuclear and particle physics.
This module explores how materials behave in thermal physics and condensed matter physics.
This module illuminates the transformative impact of 20th-century philosophical movements on our understanding of existence and reality.
From existential angst to the exploration of Dasein, you will critically engage with pivotal writings that have shaped modern philosophy and continue to influence our understanding of life and existence.
This module is designed to introduce students to the methodology and practice of comparative politics.
It achieves this by systematically examining key thematic and methodological issues in the comparative study of contemporary political systems.
Develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within level A2 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of B1.
Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills which will be of use in your personal and professional lives. You will work within levels B1 (all skill areas) and most skill and topic areas of B2 of the Common European Framework of Reference for Languages (CEFR)
This module provides a grounding in theory and methods in contemporary experimental psychology.
It will give you a broad overview of the structure and functional consequences of the human mind, covering topics such as neuropsychology, sensation and perception, language, and thinking and deciding.
This module explores the different aspects that influence the development of humans from birth to old age.
It discusses cognitive, social, linguistic, and moral development throughout the lifespan, including reflections on mental health and psychological wellbeing. You will discover how the human mind develops and diverges to create unique individuals.
Core Modules
These modules are an essential part of your course.
The module will focus on developing your understanding of core marketing concepts.
You will examine the history of marketing: developing a theoretical understanding of the key elements of the marketing mix, the development of services marketing and the impact marketing has on society.
Microeconomic analysis is the study of individual economic units such as households, firms, and markets to understand their behaviour and decision-making processes. It examines factors like supply and demand, pricing, production, and consumer choices to provide insights into the allocation of resources and economic efficiency.
Using analytic tools and macroeconomic models you will learn how behaviours change based on short or long term decision making.
With these assumptions you will then explore government policy and understand the impact when assumptions are not correct.
You will be introduced to marketing strategy principles and theory and gain a practical understanding of their methods.
The module will focus on the strategic marketing planning process by exploring the various steps of strategy development and creating a strategic marketing plan for real-life clients.
Optional Modules
You need to choose one or more of these modules as part of your course.
Financial institutions, like banks, investment firms, and insurers, offer vital services such as funds management, lending, investing, and risk mitigation, playing a key role in economies and individuals' financial well-being. Learn about the services they offer and the role they play in the global economic environment
Business Analytics uses data, statistical methods, and models to extract meaningful insights and support decision making in business.
It involves collecting, analysing, and interpreting data to identify patterns, trends, and relationships that can be used to optimise business strategies and operations.
You will learn how economic theories are used to explain how a rational person may act but more importantly that humans often make irrational decisions based on biases, heuristics, and social influences. This is a different perspective of economics with people based at the centre of how people make decisions.
The module provides an introduction to the estimation, interpretation and use of bivariate regression models in applied economics.
By the end of the module you should have a sound understanding of the principles of statistical inference and the practical skills to estimate simple economic relationships in a competent manner.
Strategic Human Resource Management (SHRM) focuses on aligning Human Resource (HR) practices with the long term goals of an organisation.
Learn how the policies and practices of SHRM change the scope of both HR practitioner and line manager roles.
Understand and apply human resource management key practices, including job design, recruitment and selection, performance management, and employment relations. This module uses a case study approach, helping you to synthesise your knowledge and develop a critical appreciation of human resource management practices in a business context.
You will learn about the performance of markets and the strategic behaviour of firms, the field of Industrial Organisation (IO) and market design. You will be introduced to imperfect competition, cooperation between firms, and common regulations such as anti-trust laws.
The module considers a range of applied econometric topics, building on the introductory Principles of Econometrics (BU31002) module.
You will learn about econometric principles and the practical skills to specify and estimate multivariate economic relationships.
You will develop core skills to help you after graduation, including presenting data and carrying out economic analysis for both specialist and non-specialist audiences, plus how to write projects and consultancy reports.
Core Modules
These modules are an essential part of your course.
You will learn how organisations aim to meet their long term goals and objectives by implementing a business strategy.
As part of a small group of students, you will form a small consulting team. Your team's task will be to provide marketing research insights to your assigned client, a stakeholder either internal or external to the University.
The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.
You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.
Optional Modules
You need to choose one or more of these modules as part of your course.
You will analyse global economic business trends and explore key trade and investment theories between countries.
Discuss the policy effects on corporate decisions regarding trade, labour, and investment.
Plus gain insights into the global trading system's operation and its business implications.
Uncertainty and information gaps play a key role in shaping individual and corporate behaviours or the amount of Risk they are willing to take. When faced with uncertain outcomes or incomplete information about market conditions, individuals and corporations tend to adopt cautious strategies having a large impact on the economy.
This module will give you the independent research and evaluation skills necessary to analyse a complex issue or problem within the areas of accounting, finance or management and to define conduct and report on a substantial piece of empirical research in the area.
You will be informed about a limited number of microeconomic policy issues of current interest.
This module will illustrate how economists can contribute to the policy process by helping in the formulation of policy problems, the design and implementation of policies, and the evaluation of their performance.
Macroeconomic policy refers to government actions aimed at managing a country's economy as a whole.
Such measures are used to stabilise inflation, promote economic growth, reduce unemployment, and maintain overall economic stability.
This module provides an introduction to game theory and its applications to economics.
The basics of strategic thinking, such as ideas of dominance and Nash equilibrium, are discussed.
Afterward, the theory is applied to different games studied by economists. The theoretical predictions are confronted with the laboratory experiment results.
This is a practitioner-taught creative writing module.
In this module we ask what it means to write creatively about the environment, realising how creative writing (poetry, prose, dramatic, and innovative/hybrid forms) might relate to current debates about the environment.
If you have any questions about the admissions process, studying, or living in Dundee, please contact us