Digital and Social Media Marketing MSc
Learn about the principles of marketing and the latest solutions across international markets. Focussing on the latest trends in social/digital marketing.
This is a pathway of our International Marketing MSc course
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
Global internships
- Find out about the school and the courses available
- How we can help you find your future career, or start your own entrepreneurial venture
- Scholarships and information on how to make your application
- Sign up to receive more information about becoming a postgraduate student at the University of Dundee School of Business
CIM Accreditation
Accredited by the Chartered Institute of Marketing (CIM)
Association to Advance Collegiate Schools of Business (AACSB)
AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
International Marketing
You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:
If you have any questions about the admissions process, studying, or living in Dundee, please contact us