International Marketing MSc

The Master's in International Marketing ensures you develop an understanding of both traditional & modern marketing concepts. It focuses on Digital Marketing, Strategy, Brand and Social Media.

Start date

September 2024

Duration

12 months (full time)

Location

Dundee City Campus

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Accredited by the Chartered Institute of Marketing (CIM)

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