International Marketing and Branding MSc

Learn about the principles of marketing, the latest digital trends, and marketing solutions. Focus on developing and managing an organisation's brand.

Start date

September 2024

Duration

12 months (full time)

Location

Dundee City Campus

This is a pathway of our International Marketing MSc course

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

You will also have the opportunity to take part in a global internship or complete a project with an organisation.

Take a tour of the business school

Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.

Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.

Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.